What’s in it for small business?

• Level the Playing Field: Stop competing on high-cost generic keywords and start winning on "Inferred Intent" where your specific local expertise shines.

• Beat Big Budgets: AI-driven tools like Performance Max prioritize "The Why" (customer problems) over "The Spend," allowing smaller, highly relevant ads to outrank national chains.

• Capture "Zero-Click" Leads: Position your business to appear directly within AI Overviews, catching customers before they even click a link.

• Identify the "Scissors Gap": Learn the exact data thresholds (30 conversions in 30 days) needed to make AI work for you, not against you.

• Future-Proof Authority: By shifting to an intent-based model now, you secure your "Home Field Advantage" before the conversational search market becomes overcrowded.

What’s in it for Small Business?

• P&L Exit Strategy: Stop funding hype; only invest in AI with a clear path to saving or making money.

• Avoid the Money Pit: Don’t let vague "AI promises" become a black hole for your capital.

• Cut Feature Overkill: Reject complex tools you won’t use; prioritize "Impactful Automation" that solves real bottlenecks.

• Data Over Demos: Demand hard performance metrics instead of flashy sales presentations.

• Start Small, Scale Smart: Implement low-cost wins first to prove ROI before scaling up.