Why Most Local SEO Fails at—and How to Fix It
The foundational local business exposure that marketing agencies and experts do not telll you…and it costs you money
Here are the main ideas:
Get everyone on the same page: Teach staff or clients why local search matters, so everyone helps improve results.
Keep data accurate: Make one central list (like a spreadsheet) with correct business details and share it with others so nothing gets published wrong online.
Create good pages for each location: Use templates that let you add real, useful information for each store or service area instead of weak copy-and-paste pages.
Handle reviews smartly: Set up a process to regularly get, monitor, and reply to customer reviews because reviews affect both customer decisions and search rankings.
Get noticed online in other places too: Encourage mentions of your business on news sites, blogs, and directories to boost your visibility.
Organize business profiles: Use tools to manage all your Google Business listings in a structured way so they stay updated and consistent.
Also, make sure you track performance across all locations so you can fix problems early.
Warning - Experts and Marketing Agencies want to sell their high profit margin seo, socials, website etc..,
Source : https://searchengineland.com/guide/scalable-local-seo-practices